Caravanbacci
A corporate website built in WordPress, featuring vehicle listings, rentals, and deep marketplace integrations.
Wordpress, Corporate
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Overview
CaravanBacci is not just a standard WordPress website. Over the years, it has evolved into a highly customized platform with multiple integrations and functionalities.
The website includes:- A caravan listing section for new, used and rental vehicles
- A rental section that operates like a web app
- A detailed blog & news structure
- An integration with external marketplaces to expand visibility
Caravan list
An integration with external marketplaces to expand visibility
Challenges & Solutions
Advanced Custom Functions
- Enriched camper input fields → Specific custom fields to improve vehicle data management.
- UTM-based tracking → Developed as an add-on for Contact Form 7 to track user interactions.
- Automated data processing → User requests from website forms are aggregated in Google Sheets, enabling detailed reporting.
- Mailchimp integration → Automated email marketing campaigns.
- CRM development (WIP, not public yet) → A custom Laravel-based CRM platform is under development for deeper customer insights.
An example of enriched camper data via JSON
A code snippet showing how UTMs are handled
Beyond Programming: A Marketing Powerhouse
This project extends far beyond web development. Over 10+ years of collaboration, Caravanbacci has grown into a multi-channel digital presence with:
- Google Ads campaigns driving traffic
- SEO optimizations ensuring organic visibility
- Email marketing & automation keeping users engaged
- Social media advertising boosting reach
- A growing YouTube channel expanding brand awareness